Lucky Red Casino Lucky RedCasino
Log in

Lucky Red Casino Affiliate Program

We invite publishers, streamers, affiliates and marketing partners to join the LuckyRed affiliate programme. We work with a wide range of partners and take a practical, transparent approach to performance marketing. Our aim is to build lasting partnerships that reward sustained traffic and mutual growth.

About the programme

Our affiliate programme is built to connect referral channels with a straightforward player acquisition path. We provide partners with clear commercial terms, simple onboarding and a partner dashboard so you can manage links, track performance and view payments all in one place. The programme is suitable for a mix of content sites, social channels and streaming partners who target UK audiences.

Partnership benefits

Partners receive a practical set of benefits designed to support growth and retention. These include flexible commercial models, bespoke creative assets for UK campaigns, and promotional materials tailored to mobile and desktop formats. We also provide regular reporting insights to help optimise campaigns and improve conversion rates over time.

Commission structure

We offer a variety of commercial arrangements to suit different partner types, including performance-based and hybrid options. Specific terms are agreed during onboarding to reflect traffic quality and marketing approach. Commissions are settled on a transparent basis and are detailed in the partner agreement so you always know how earnings are calculated.

Tracking and reporting

Accurate tracking is central to the relationship. Our dashboard delivers up-to-date statistics on clicks, sign-ups, depositing players and revenue attribution. We provide clear reporting that helps you reconcile activity and measure the effectiveness of each promotional channel. Any discrepancies can be raised with the partner team for quick review.

Marketing tools and support

Partners get access to a library of creatives, landing pages and deep links optimised for popular UK devices. Assets are refreshed regularly to reflect seasonal campaigns and product updates. For day-to-day support, we assign a dedicated account contact who can assist with campaign setup, A/B tests and compliant messaging for UK audiences.

Long-term cooperation

We look to form long-term, mutually beneficial partnerships. Where performance is consistent, we discuss bespoke plans, priority promotions and enhanced commercial terms. If you prefer to scale gradually, we can tailor a plan that matches your pace while keeping reporting and payments straightforward and reliable. To learn more about joining, contact your account representative or apply through our partner sign-up form.

Next steps

Register as a partner to access the dashboard and start generating tracking links. We’ll review your application and get in touch to discuss goals and available campaign materials so you can begin promoting quickly and compliantly across UK channels.